Clean energy drink brand Gorgie has raised $24.5 million in Series A funding to accelerate its national expansion, with plans to roll out in over 1,900 Target stores this summer.
The retailer — which has doubled down this year on stocking wellness and better-for-you products — will be the exclusive launch partner for Gorgie’s new Pink Lemonade flavor.
Notable Capital, an existing seed investor, led the $24.5 million Series A round with participation from Coefficient Capital and investors Jason Cohen and Yossi Nasser, bringing Gorgie’s total funding to $37 million since its 2023 launch.
The energy drink brand reports that its customers reorder every eight days, with Gorgie products shipping to all 50 states?on a biweekly basis.
“This is what disruption looks like,” Gorgie founder and CEO?Michelle Cordeiro Grant said. “We built Gorgie to change?the way?people think about energy—something functional, yes, but also joyful, healthy and community-powered. Our rapid growth proves the demand for a brand that brings together performance and wellness without compromise and puts community at the forefront.”
In addition to its national rollout at Target, Gorgie is also available at Kroger, Sprouts, Albertsons, HEB, select Whole Foods Market locations in the Northeast, and Erewhon.
“Few brands reach this level of velocity and resonance this early,” Notable Capital managing partner and Gorgie board member Hans Tung said. “Gorgie is executing with precision and intent in a category overdue for change. It’s defining where the next generation of energy drinks is headed—toward wellness and ‘better for you’ products created by women, built for everyone.”
Gorgie has also tapped into Gen Z’s energy — a growing force in the energy drink market — by collaborating with influencers like Jaclyn Hill on an Orange Twist flavor and Jordyn Jones on a Cherry Lime campaign. Taste tops the list of priorities, according to a 2024 Mintel market?report,?which also highlights?a rising trend of young consumers trading alcohol for energy drinks.
The funding comes as the energy drink category is exploding.?Competitor?Alani Nu — an energy drink and nutrition brand marketed toward women — was recently acquired by?Celsius for $1.8 billion?and surpassed $1 billion in retail sales over the past year.
Anheuser-Busch is also jumping into the energy drink space, teaming up with 1st Phorm, a sports nutrition and supplements company, and?UFC CEO Dana White to launch its first energy product this summer.
｜消息来源：https://athletechnews.com/gorgie-powers-up-with-24-5m-expands-to-target/
